Millet & Amaranth Snacks. Made in Yadgir. Real Ingredients.
Most granola sold in India is made with rolled oats, refined vegetable oil, and refined sugar. The same base ingredients as many of the snacks it is supposed to replace. Guilt Chip, made in a workshop in Yadgir, Karnataka, uses a different base entirely: amaranth, jowar flakes, and sweet potato, sweetened with jaggery and flavoured with real fruit and peel. No refined flour, no refined oil, no preservatives. The ingredient list on every pack is short enough to read in under ten seconds.
The workshop in Yadgir, a small town in North Karnataka rather than a metro food tech hub, sources ingredients from small farms across Karnataka and Telangana, and gives preference in hiring to underprivileged women from the local community. That is not a marketing footnote. It is the actual operating model. Products are vegan, gluten-free, and free from refined sugar.
The range on PureStora covers millet granola in three flavours: dates with star anise and almonds, cranberries with orange and almonds, and apples with raisins and cinnamon. Also a nuts and berries trail mix, date and almond bites, sesame bliss bites, and three functional powder blends pairing fresh root turmeric, amla, and raw bitter gourd.
Small brand, limited SKUs, no celebrity backing. What it does have is a clean ingredient list, a real sourcing story, and a production setup that directly employs people who need the work. For a buyer who reads the back of the pack before the front, Guilt Chip holds up.
