The demand for organic products in India continues to grow, but so does the misuse of the word ‘organic’.
Many products are marketed as natural or healthy without adhering to strict certification standards.
For families who want to protect their health and make informed choices, knowing how to identify genuine organic products is critical.
1. Look for Official Certifications
In India, the National Programme for Organic Production (NPOP) oversees organic certification, while the FSSAI regulates how food can be legally sold as organic.
Two reliable certification marks to look for are the India Organic logo and the PGS-India Green logo.
Without one of these, the product cannot be claimed as fully organic. Imported products may carry USDA or EU Organic marks, but for Indian brands, these two are essential.
2. Check the Ingredient List
Some products use only partial organic ingredients yet market themselves as organic overall.
Consumers should check labels carefully: are all ingredients certified? Are there vague terms like “eco-friendly” or “natural” with no certification?
True organic products state clearly if they are certified, often mentioning the certifying agency.
3. Brand Transparency and Traceability
Authentic brands usually highlight where their ingredients come from. Some even provide QR codes or farm-level traceability.
If a brand is secretive about sourcing, that is a red flag. Buying from trustworthy marketplaces that vet suppliers reduces this risk significantly.
4. Pricing Reality
Organic farming and certification make products cost more compared to conventional options.
If a so-called organic product is significantly cheaper than market average, it may not be genuine.
Typically, families expect a 20–40% higher price for authentic organic quality.
5. Packaging and Labelling
Genuine organic products carry full disclosure on packaging: ingredients, certification marks, and expiry details.
Sustainable brands often avoid heavy plastic packaging, adding further assurance of authenticity.
6. Where You Buy Matters
Generic e-commerce sites often fail to verify sellers properly, which increases the risk of fake organic claims.
Specialized platforms focused on sustainable and certified products, such as PureStora, provide greater buyer confidence.
Conclusion
By checking certifications, reading ingredient labels, assessing sourcing transparency, and choosing trusted marketplaces, consumers can shop with confidence.
Genuine organic products go beyond personal health—they support ethical farming practices and contribute to environmental sustainability.
Frequently Asked Questions
Q1. Why choose organic products from PureStora?
PureStora offers certified organic, natural, and eco-friendly products, ensuring authenticity, quality, and sustainability for conscious consumers.
Q2. Are all PureStora products certified?
Yes, PureStora ensures all products carry verified Indian organic certifications (NPOP, India Organic) or are sourced from reputable eco-conscious brands.
Q3. How does PureStora support sustainable living?
PureStora promotes sustainability through its curated product selection, direct partnerships with ethical vendors, and use of eco-friendly packaging for deliveries.